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东风化雨设计案例:渝风川海暖锅连锁品牌筹谋与形象设计“ManBetX万博全站app”

本文摘要:Project Overview / 项目概况渝风川海,渝和川划分是重庆和四川的简称,重庆和四川乃是正宗川渝老暖锅的起源地。风与海乃是西南川渝地域民俗风情以及暖锅应有尽有的行业汇聚元素。 因此传承正宗川渝经典,演绎现代暖锅时尚,故取名“渝风川海”暖锅。在当前餐饮行业中,暖锅由于其暖锅底料、蘸料、暖锅菜品在行业供应链中极易实现尺度化且尺度化水平高,因此生长极为迅猛,成为仅次于小吃品类的第二大美食品类。

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Project Overview / 项目概况渝风川海,渝和川划分是重庆和四川的简称,重庆和四川乃是正宗川渝老暖锅的起源地。风与海乃是西南川渝地域民俗风情以及暖锅应有尽有的行业汇聚元素。

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因此传承正宗川渝经典,演绎现代暖锅时尚,故取名“渝风川海”暖锅。在当前餐饮行业中,暖锅由于其暖锅底料、蘸料、暖锅菜品在行业供应链中极易实现尺度化且尺度化水平高,因此生长极为迅猛,成为仅次于小吃品类的第二大美食品类。而在所有的暖锅派别分类以及味型中,川渝暖锅占比凌驾80%,那么如何在竞争猛烈的红海市场中脱颖而出呢?团队经由大量数据研究、行业调研以及市场走访,我们做出了“老暖锅·新食尚”的差异化品牌定位,并以传承正宗川渝经典,演绎现代暖锅时尚作为品牌谋划理念,力图在品牌、产物和体验方面既能延续和传承川渝暖锅的正宗风味,又能引领未来年轻化消费趋势。

在品牌设计应用上接纳品牌色系组成的折线等比例平铺以及无限次重复,增强影象,过目成诵,在物料应用上辅助接纳品牌尺度色彩大面积色域出现,使其具有后现代的抽象艺术气势派头,简约深邃,情感丰满,更利于后期品牌资产积累和品牌谋划发展。Yu and Chuan are short for chongqing and sichuan respectively. Chongqing and sichuan are the birthplace of authentic sichuan-chongqing old hotpot. The wind and thesea is the southwest sichuan and chongqing customs and hotpot all inclusive industry convergence elements. Therefore, the inheritance of authentic sichuan and chong-qing classics, interpretation of modern hot pot fashion, so named "Yufengchuanhai" hot pot.In the current catering industry, due to its hot pot base materials, dipping materials, hot pot dishes in the industry supply chain is easy to achieve standardization and high level of standardization, so the development is extremely rapid, become the second largest category of beauty food after the snack category. And in all hot pot faction classification and flavor type, sichuan and chongqing hot pot accounts for more than 80%, so how to stand out in the red sea market with fierce competition? Team after a large number of data research, industry research and market visit, we made the "old pot, a new food was" the differentiation of brand positioning, and the inheritance authentic each classic, a modern interpretation of hot pot fashion as brand management idea, makes every effort in the brand, products and experience can continue and inheritance of each pot authentic flavor, and can lead the younger consumer trends in the future.In brand design application on the brand color tile of proportion of line and infinite repetition, enhance memory, you'll never forget, on the application materials aided by brand standard color gamut present large area, make its have the postmodern style of abstract art, contracted and deep, emotional full, more conducive to the late accumulation of brand equity and brand growth.Project information / 项目信息客户:湖北国学宴餐饮治理有限公司项目:渝风川海或过连锁品牌形象筹谋与设计内容:品牌命名、品牌筹谋、VI设计、空间革新时间:2018年10月出品:湖北东风化雨设计 China Fantasy Design。


本文关键词:东风化雨,设计,案例,渝,风川海,暖锅,ManBetX万博全站app,连锁

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